The Challenge
Life360 Health approached Aesthetic Web at a pivotal moment in their brand development. As a forward-thinking healthcare company focused on holistic wellbeing and longevity, they needed a brand identity that would reflect both clinical professionalism and a warm, human-centred approach. The goal was to create a visual and verbal identity that would resonate with a modern audience seeking clarity, vitality, and trust in their health journey — all while standing out in a competitive wellness market.
The Solution
We partnered closely with the Life360 Health team to craft a brand that communicates balance, optimisation, and care. The brand identity needed to bridge the gap between clinical authority and personal wellness — so we built a system rooted in clarity, science, and emotional resonance. From the logomark to the colour palette and font choices, every element was created to reinforce their core values of vitality, continuity, and personalised health support.
Key Features:
Modern, Symbolic Logo Design –
A clean, contemporary logomark inspired by both the DNA helix and the number 8, reflecting Life360’s focus on longevity, balance, and continuous health optimisation. Designed for versatility across light and dark backgrounds, digital interfaces, and printed materials.
Strategic Colour Palette –
A fresh and considered combination of deep navy (trust), warm orange (vitality), and mint green (health and calm), supported by clean neutrals and pale blue for lightness. The palette ensures clarity and reassurance throughout the brand journey.
Typographic Clarity –
We selected a modern, highly legible sans-serif typeface that feels both timeless and forward-thinking. The font supports confident communication while remaining approachable and people-first — vital for a brand in the healthcare space.
Iconography & Illustration System –
We developed a suite of custom icons and illustrations that inform, support, and enrich the Life360 experience. The visuals inject warmth and movement into the brand, transforming complex ideas into accessible, engaging touchpoints across the website, social media, and patient materials.
Brand Flexibility & Scalability –
The full identity was designed to be cohesive yet adaptable — ensuring Life360 Health can confidently grow its digital footprint, expand service offerings, and evolve with its audience over time.