In the beauty and aesthetics industry, standing out in local searches is crucial for attracting new clients. A Google Business Profile (GBP) is one of the most powerful tools for increasing your visibility and building trust with potential customers.

At Aesthetic Web, we specialise in local SEO and Google My Business optimisation, helping clinics like yours thrive in a competitive market.

The Benefits of a Fully Optimised Google Business Profile

A properly set up and optimised Google Business Profile provides several key benefits:

  • Increased Visibility: Appear in Google’s local packs, Maps, and local search results, making it easier for clients to find your clinic.
  • Enhanced Credibility: Show potential clients reviews, photos, and key information that instil trust and encourage bookings.
  • Improved Engagement: Features like Google Posts, Q&A, and reviews allow you to connect with your audience and keep them informed about your services and promotions.

These benefits ensure your clinic stands out when potential clients search for beauty treatments in your area.

How to Get Started on Google Business Profile

Getting started with Google Business Profile is simple but requires some attention to detail. Here’s how you can begin:

  • Create a Google Account: Use a free Google account associated with your business email.
  • Claim or Create Your Profile: Search for your business on Google to claim an existing profile, or create a new one if none exists.
  • Verify Your Business: Google will require verification to confirm your legitimacy. This could be through a postcard, email, or video verification.
  • Provide Accurate Information: Include your business name, address, phone number, and hours of operation. Add engaging photos and details about your services to make your profile stand out.

While it’s possible to handle this process yourself, partnering with professionals ensures your profile is set up correctly and fully optimised from the start.

Why Partner with Aesthetic Web?

Setting up and optimising your GBP can be time-consuming and complicated. That’s where we come in. At Aesthetic Web, we provide:

  • Expert Local SEO Strategies: Tailored solutions to maximise your local search visibility.
  • End-to-End GMB Management: From creation to optimisation, we handle every detail.
  • Reputation Management: We help you acquire, monitor, and respond to reviews to boost your online credibility.

With over 10 years of experience in the beauty and aesthetics industry, we understand how to position your clinic for success.

Get Started Today

Ready to take your clinic’s online presence to the next level? Contact us to learn how our local SEO and Google My Business services can help you attract more clients.

Contact Us Today:

  • Email: hello@aestheticweb.co.uk
  • Phone: 020 8092 0100
  • Address: Berkeley Suite, 35 Berkeley Square, Mayfair, London W1J 5BF

For more information on Google Business Profiles, read this guide on Search Engine Land.