Email Marketing for Aesthetic Clinics

Send better emails & keep in touch with your customers

Aesthetics is a repeat business, and email marketing can help you stay in touch with your customers. Regular campaigns can encourage repeat business and turn dormant leads into new customers. You can reduce your reliance on other lead-generation activities by growing your contact list over time.

Our email marketing for aesthetic clinics is targeted to promote your services and keep your clients updated. With branded templates, eye-catching images and clear calls to action, we can drive customers back to your website to book new appointments.

The benefits of email marketing

Value for money

Email marketing is a very low-cost form of digital marketing that can bring your clinic excellent results.

Repeat business

Aesthetics is a repeat business and by keeping in touch over email, you can ensure customers come back to you sooner.

Cross sell treatments

Emails are a great way to educate your clients on other treatments and products you offer in the clinic.

Reconnect with old enquiries

Just because an old enquiry didn’t book in for treatment with you before, it doesn’t mean they won’t be interested in the future.

Update clients quickly

Quickly communicate special offers, new treatments and news updates to your marketing list at the touch of a button.

Long-term marketing

As your marketing list grows, the effectiveness and return on your email campaigns will continue to increase.

Branded templates

Branded emails make the right first impression with customers. We design eye-catching templates that are mobile-friendly and encourage customers to take action. These can be used for monthly newsletters or promotional campaigns. You can reuse templates with fresh content to send regular emails.

surgicare aesthetics email marketing mockup
sloan clinics email marketing mockup

Executing campaigns

Once you have email marketing templates set up, these can be used to send out regular campaigns. We can manage the whole process for you. First, we ensure your contact list is up to date; next, we populate your templates with fresh content. Finally, we test delivery and then send out your campaign.

Frequently asked questions

Email marketing is a great way of making customers aware of changes, new treatments, discounts and more. You can use email marketing to motivate repeated use of your services from your customer base.

We prefer to use Mailchimp to create email marketing campaigns. It allows you to create customised templates using a selection of tools, to track total opens, group audiences (by country for example) and more. Many CRM systems now have some form of email marketing, so there are other options available.

The main focus of your content should be treatments that you’re keen to promote. You can use before and after or stock images plus some text to advertise what you’re offering. You may also wish to create news about discounts at certain times in the year or a new service you’re offering.

It comes down to personal choice. We recommend no more than twice monthly. It’s best not to overload customers or you risk losing subscribers.

Reusing templates saves time, allowing you to drop in new updates quickly and effectively. You can reuse templates we design as often as you wish. We can also design specific templates for you such as one to use as a monthly newsletter.

Yes, we can; we will integrate WordPress and MailChimp so that customers can sign up for your newsletter mailing list. We can also add an opt-in to your contact forms to encourage more sign-ups.