Client Overview
La Cara Aesthetics, founded by NMC-registered nurse and advanced aesthetic practitioner Jac Sherwood, offers expert cosmetic injectables and medical skin rejuvenation treatments in Hastings, East Sussex. With a holistic approach to skin health, Jac combines clinical expertise with premium products to achieve natural, long-lasting results.
Challenges
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Establishing a professional, trustworthy online presence.
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Enhancing visibility in a competitive local market.
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Creating branded materials that reflect Jac’s holistic and clinical approach.
Our Approach
Aesthetic Web provided a comprehensive digital and print marketing solution to build a strong and consistent brand:
Website Design & SEO
We designed and developed a bespoke website for La Cara Aesthetics that reflects the clinic’s brand values—professional, calm, and caring. We also implemented SEO best practices to improve the site’s visibility on Google and attract local clients actively searching for aesthetic treatments.
Social Media Marketing
To grow La Cara’s presence and connect with the local community, we created branded, educational, and engaging content tailored to their audience—helping to build trust and drive enquiries.
Print & Marketing Assets
We designed a full suite of branded assets, including:
- Price lists
- Business cards
- Leaflets
- Social media visuals
These materials ensured consistency across every client touchpoint, both online and offline.
Results
- A professional, search-optimised website that attracts and converts.
- Increased brand visibility through strategic social content.
- Branded assets that reflect Jac’s holistic and professional ethos.
Conclusion
By combining thoughtful branding, expert design, SEO, and social media, we helped La Cara Aesthetics establish a powerful presence that communicates both professionalism and care—attracting new clients and reinforcing trust in Jac Sherwood’s expertise.
Ready to build your brand from the ground up? Let Aesthetic Web support your journey.