Thameside Aesthetics approached Aesthetic Web to create a professional brand and digital presence for a growing clinic in Laleham, Surrey. The goal was to design a brand that felt personal, distinctive and connected to the clinic’s location, while building a website that would educate patients and support long-term local visibility.

We started with a logo and mini brand project, creating a unique identity that reflects both the Thameside setting and the inclusive nature of aesthetics. The logo incorporates a wave to represent the clinic’s location near the Thames, alongside a subtle face silhouette to reflect treatments for both men and women. The soft blue and green colour palette was chosen to mirror the clinic’s interior and create a calm, professional and welcoming feel.

This brand identity was then extended across the website visuals, using the wave icon as a consistent design detail to break up headings and create a more memorable look and feel. We also created printed clinic assets including branded business cards and a review sign, helping Thameside Aesthetics build trust signals from the start and encourage more patient feedback.

Once the brand foundations were complete, we moved into a fully custom website design and build. The new aesthetic clinic website was structured around treatment pathways such as rejuvenation and natural enhancement, helping visitors quickly understand which treatments may be most relevant to them. This gives the website a more considered user journey and helps Thameside stand out from other aesthetic clinics in the local area.

Education was a key part of the project. Each page was designed to explain treatments clearly, answer common questions and position Erika as a trusted expert in her field. We integrated the clinic’s booking system so patients can browse, enquire and book in one seamless place.

After launch, we rolled out our SEO Boost to support local search visibility across Surrey. This included on-page SEO, treatment page optimisation and setting up a Google Business Profile to help the clinic be found locally and begin building reviews. Thameside Aesthetics now works with us through our Creative Partner support, where we continue to help with blog writing, social media marketing and campaign support to strengthen their visibility and reputation in the aesthetics space.

Early results are already showing strong daily website visitor numbers, with enquiries coming through both organic and paid activity.