The 20 Best Content Ideas for Your Clinics’ Social Media
Planning social media content for your clinic can either be a creatively stimulating or daunting experience. You need to consider so many factors, but you can simplify your business social media posting with the right processes. We’ve put together a list of 20 great content ideas for your business social media accounts.
1. Take a Visual Approach
Content with striking visuals attracts the eye, and therefore attention. A combination of high-quality, eye-catching images and video content can be enough to draw users’ attention without too much in-depth text. Don’t be afraid to be bold, but don’t lose your brand identity for the sake of attracting attention. The key to success is balance.
2. Make Sure Your Content Is Original
The best option is to use your own images and video content. If you use common stock images, users may have seen these used by competitors or used these images themselves. Creating your own image and video content, or having it professionally produced for you, allows your online content to be traced back to your business and tailored to your brand’s style.
3. Illustrations
Illustration can also be used to create purpose-made imagery. It is worth considering collaborating with a professional illustrator on creating bespoke imagery and branding that showcases your brand’s online identity instead of using photographic images. All aspects of your marketing can be incorporated into it, yet it remains completely unique to your company. You may be able to establish a more recognisable brand identity as a result.
4. Content with Educational Value
There are many ways to present educational content. Image and video content that explains how to do something is effective. In addition to informing customers about your company, you may wish to provide them with information about using a product, topics related to your practice, and other interesting information. Consider what would be helpful to your customers and target audiences.
5. Infographics
Infographics are excellent examples of bite-sized, visually stimulating content. When presenting key facts, information, or brand values using stylistic icons and simple (potentially keyword-rich) text, customers can be enticed to find out more.
6. Make the most of style templates
To customise your images, you can use online design tools such as Canva or Adobe Spark. Such tools give you the ability to streamline the creation of social media content. You can create a range of cohesive templates with your preferred fonts and colour schemes. In addition, this can help you save time in the production of your content, personalizing it further, which can establish brand identity and affinity with fans, followers, and potential customers.
7. Readability
It can be tempting to use unusual, cursive fonts in your content. The problem here is that if a viewer cannot read your text at a glance, they may not take notice or remember what it said. A simple, bold, easy-to-read font can have a far greater impact than an aesthetically pleasing, but complicated font. It is also possible to elevate text by using contrasting colours to emphasise it.
8. Identify your voice
Before posting, you should decide on your social media style and voice. It may be a good idea to consider a more candid approach to how you communicate on social media in order to present a different side of the business to your website visitors. You may choose to respond to customers in a humorous manner where possible. Or, you might choose to keep your professional voice consistent on social media. However you choose to present yourself on social media, it is best to plan in advance.
9. Make use of hashtags
The hashtag is a gateway to users interested in specific topics. It is important to choose your keyword hashtags carefully in order to accurately reference your content to interested users. Random, seemingly irrelevant hashtags and over-hashtagging can be counterproductive.
10. Find groups on Facebook to target
As hashtags bring together users with similar interests, Facebook Groups do the same connecting users who share common interests, topics, events, and causes. Joining a Facebook group or several is a great way to share your content and engage in discussions that can lead users to your profile, website, and services.
11. Developing a local strategy
Although social media is a global community, there are a number of simple ways to target local audiences. You can capture local audiences’ attention by tagging and hashtagging geographical locations or referencing key locations and monuments in local areas. Engaging local communities in your company events or campaigns can encourage interest and activity, which reflects well on your company.
12. Links
You can use social media posts to showcase what you have to offer if you’re primarily using it to drive traffic to your website or blog. There are plenty of opportunities to market email subscription services for regular, potentially exclusive content, or perhaps a new blog or product offering. Links and content snippets make it easier for users to click through to your web pages.
13. Details of NAP
Your social media posts may offer prime opportunities to embed NAP details (Name, Address, Phone Number…). Providing this information is unlikely to occur regularly, but it could lead to valuable sales or customer interactions.
14. Content buckets
Content buckets are available on most social media platforms. You should set up your content buckets so that users can easily find and access key information about your company. Displaying key products, meet-the-team photos, and company events are all ways to showcase your business. Keeping a section for positive reviews about your products or services may also be a good idea as users can access positive feedback about your business whenever they want. In the end, it’s all about achieving your goals and making your content available to viewers consistently. Making time to engage with potential customers and general users. Developing a sense of trust and positive association with your company can be reinforced by regular, positive communication with your target audience online. For your SEO, the more online discussion about your company or product, the better. Keep in touch with your customers and followers via active engagement and social listening. Be prepared to deal actively with negative feedback if it occurs. While oversaturating social media can negatively impact your business, regular posting keeps your business alive in the minds of your online community. Keep active, but don’t sacrifice quality for quantity. It is important to vary content in order to maintain attention. In addition to producing imagery, illustrations, videos, and educational content, the subject matter is just as crucial as how the content is presented. Continually bombarding your audience with the same product information is not conducive to a positive social media environment. Keep your social media voice and style authentic, but be aware of how your business presents itself. There can be waves of interaction on a specific subject matter as a result of social media trends and general current affairs. There may be times when your followers expect to see your statement on social media trends. For instance, a news article about modern slavery may spark an online conversation that encourages businesses to clarify their stance and approach. Take advantage of every opportunity to communicate positively with your audience. Using social media to communicate with followers helps to spread content further. If someone Tweets a question to your company on Twitter, you may then take advantage of this by posting the response as an individual post. Consider including an image or links to key web pages and blogs relevant to your response. New potential customers can see this, as well as your followers. Social media platforms provide lots of valuable analytics on your follower’s behaviour. You can find insights on which posts are most popular, the key demographics of your audience, and what days and times your followers are most likely to be on the platform. All this information is key to honing your efforts and doing more of what is working and less of what isn’t. You now have lots of tips and inspiration to help you get the most from your clinic’s social media profiles. What you also need alongside these is the time and motivation to keep posting regular fresh content. If you are struggling with either or both, it would make sense to get professional help and outsource your social media. At Aesthetic Web, we have been managing social media accounts for many years and have the ideas and expertise to make your clinic’s socials look great. Get in contact for a free consultation to see how we can help.
16. Regular posting is important
17. Content and subject matter should vary
18. Keep up with current events
19. Take advantage of communications
20. Make use of analytics
Managing Your Social Media
