Over the years, video marketing has surged in popularity and has become the most popular form of media that consumers want to see from their favourite brands. Video is now dominating social media, particularly with emerging video platforms such as TikTok and Instagram’s push to video reels. Therefore, video marketing needs to be a part of your overall digital marketing plan.
You do not have to be an expert to create videos. Video creation software, such as Adobe Spark and Canva, is beginner-friendly and designed with busy business owners in mind.
Where to Start With Your Video Marketing?
The ability to repurpose blog posts, social media content, and other digital assets into videos can be extremely helpful if you’re new to video marketing.
In addition, coming up with new content and planning it from the get-go is a great way to enhance your other marketing strategies. You have so many options when it comes to video marketing that it can be hard to know where to begin. To help you get started, we have created a comprehensive list of proven video marketing ideas.
Start by promoting your business. You can create two types of promotional videos: those that promote your products or services and those that build brand awareness and affinity.
You can use these videos to promote yourself, your business, share your mission statement, and much more. Ideally, these would be part of a bigger campaign to raise awareness of what you do.
An explainer video helps people better understand why and how they need your product or service while a promotional video can bring awareness to your brand.
An explainer video frames your product as just the solution your customers need. You can create a character that represents the customer avatar and have them confront a struggle or challenge that only your product can solve.
One of the best ways to promote your business is by showing your customers excellent reviews. You don’t have to spend too much time creating testimonial videos, and they’re easy to put together. In this sense, they’re an excellent choice for businesses that want to do something quickly while framing their business positively to prospective customers.
The benefit of connecting with other experts in your field is that you will be able to attract the audience of the expert you are interviewing, as well as providing value to your audience.
Interviews are an excellent way to promote your business, build your digital assets, and build trust with your brand, whether they go into depth about a special subject or get an expert opinion.
Creating a webinar series would allow you to demonstrate your expertise to a larger audience, which could increase brand awareness and even create new business relationships.
You can frame your business as the place where your audience can find solutions to their problems by educating and connecting in a more personable way. If they have a question, they could now utilise your business, webinar, and materials as a resource. Zoom and Adobe Connect can both be used to host webinars online.
Creating a more personal connection with your customers can be achieved through webinars, but instructional videos can be made more widely available and easily re-accessed. As well as educating your customers, instructional videos can be an excellent business resource.
The videos could be used as lead magnets, as part of information packs, or shared as part of your content marketing strategy if you have frequently asked questions or recurring issues.
The importance of brand image cannot be overstated, but customers love authenticity, and going live is an excellent way to do that. It could be a chance to show off your business operations in a more candid manner or to give insight into your behind-the-scenes process.
Compared with on-demand videos, live videos feature a higher engagement rate, with viewers watching longer, asking questions, and sending in live comments. Your brand thus becomes front and centre to viewers, enhancing brand awareness and affinity.
You can use time-lapse in a variety of ways, so get creative! Time-lapse is especially good for showing long processes quickly – whether it’s for informational or aesthetic purposes.
It’s a relatively simple process, all you have to do is set up your mobile device to use the time-lapse mode, then point and shoot!
Consider creating a highlight reel to showcase your business’ achievements. Are you hosting a fundraiser? Maybe a discussion on something important? You don’t have to record the event in its entirety.
Showcase some of the presentations, interviews, and other key parts that you think your audience would enjoy.
Things to Consider When Planning Your Video Marketing
No matter what format you use for your video, make sure you plan it out from start to finish. It’s always a good idea to keep a few suggestions and prompts on hand if you need them. Of course, if you’re taking questions live, this may not be possible, but it’s always a good idea to have a script on hand.
Consider your equipment and surroundings while filming your video. What is your backdrop? Is the setting professional or relaxed? The answer to these questions will determine the tone of your video.
Having captured your footage, you will need to edit it. At this point, you will need to choose music, decide what licensing is needed, record a voiceover, and add subtitles.
Going That Extra Step
We hope this article has given you lots of ideas to get started with video marketing. If you need a little help getting started with video marketing or your general aesthetic marketing plan, please get in touch.
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