Challenges of launching a new aesthetics clinic in Hastings

Build a brand identity from the ground up that reflected Jac’s expertise and standards of care

Compete with more established local clinics and become recognised and trusted in Hastings

Launch a professional website that clearly explained treatments and encouraged enquiries and bookings

Get ongoing support with design and marketing so Jac could focus on her patients while the clinic grew

Transforming a personal brand into a professional presence

La Cara Aesthetics began with Jac’s reputation as a skilled injector and a loyal client base, but the clinic itself was a new name in Hastings. Our first step was to translate Jac’s personal approach to care into a clear, confident brand identity – from logo and colour palette through to tone of voice and photography style – so that patients would immediately recognise the standard of treatment on offer.

From there, we planned a conversion-focused website which included clear treatment pages, prominent contact forms and social proof that made it easy for people to understand each treatment, check who Jac is, and send an enquiry with minimal friction.

We built in space for new services, blogs and campaigns from the start, and paired this with a structured SEO plan and ongoing marketing support through our Creative Partner Package. That meant La Cara Aesthetics had not just a one-off launch, but a digital set-up that could grow with the clinic over time.

What We Did

Graphic Design | SEO | Web Design | Social Media Marketing

Together, this gave La Cara Aesthetics a joined-up digital presence – from visuals and messaging through to ongoing content and SEO.

The Results So Far

+346%

increase in overall website traffic in the first three months, giving La Cara Aesthetics far more visibility with local patients.

+148%

growth in new booking enquiries, turning that extra visibility into real treatment bookings.

40+

optimised treatment pages now ranking for local search terms, helping patients find the right treatments more easily.

100%

A fully managed digital presence, giving Jac consistent visibility and freeing her from day-to-day website and marketing admin.

Within a few months of launching the new brand and website, La Cara Aesthetics saw a clear rise in local visibility and bookings, with enquiries now coming through the website daily rather than ad-hoc.

How the project felt from Jac’s side

Jac Sherwood, Clinic Owner, La Cara Aesthetics, Hastings

“Working with Aesthetic Web has completely transformed how our clinic shows up online. From day one, they took the time to understand our business, our clients, and what we wanted to achieve. The new website not only looks beautiful but actually works hard for us — we’ve seen a huge increase in enquiries and our Google rankings have never been better. Their ongoing support means our site is always fresh, with new treatment pages and updates that keep us ahead of the competition. It’s like having our own in-house marketing and design team, but without the overheads. We couldn’t recommend them highly enough.”

What’s different for La Cara Aesthetics now

  • A clear, consistent brand that reflects the standard of care Jac offers in clinic
  • A website that explains treatments in plain English and turns visitors into booking enquiries
  • A flexible digital set-up where new treatments, blogs and campaigns can be added quickly
  • Ongoing design and marketing support, freeing Jac to focus on her patients, not her website

With these foundations in place, La Cara Aesthetics is well set to grow its treatment menu, strengthen its reputation in Hastings, and keep building a steady stream of ideal patients.

Want to build your own success story?

Ready to move from ‘new name’ to trusted business online? We can help you build a clear brand, a website that brings in enquiries, and ongoing marketing support that keeps you growing.

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