The challenge

Create a credible brand identity for a new integrated health and longevity clinic

Balance science and technology with warmth, trust and approachability

Develop a flexible identity system that works across digital, print and clinic environments

Build brand foundations that can scale into a full website and future growth marketing

Creating a brand built for trust, clarity and longevity

Life 360 Health partnered with Aesthetic Web to establish a complete visual identity and digital foundation for their new clinic. Their vision was clear. Bring science, technology and personalised medicine together under one brand that feels confident, professional and human.

We translated this into a timeless identity system that balances clinical precision with emotional warmth. The centrepiece is a helix-inspired mark, reflecting vitality, balance and continuity. From there, we built a modern typography system for clarity, a refined colour palette rooted in trust and calm, and a set of supporting brand elements designed for seamless application.

While the website is not yet live, the brand has already been built with digital rollout in mind. We are currently working on a fully custom website that will bring the identity to life online and guide patients to the right services and health plans with ease.

What We Did

Web Design • Graphic Design

The Results So Far

A complete brand identity system created for a longevity focused clinic, designed to feel modern, credible and human

Helix inspired logo suitedeveloped with flexible variations for digital, print and uniform applications

Refined colour and type system that balances clinical trust with energy, warmth and approachability

Website project in progress with a custom structure designed to support clear service pathways and conversion once live

The brand foundations are now established and ready to scale across every touchpoint as the clinic launches and grows.

How the project felt from the client’s side

“From the start, Aesthetic Web understood the balance we needed. The branding feels professional and science-led, but still warm and approachable. It’s given us a foundation we can confidently build our clinic around.”
— Life 360 Health team

What's different now

  • A cohesive identity that positions Life 360 Health as a trusted longevity clinic
  • Brand assets ready for clinic rollout, marketing materials and digital launch
  • A design system built for consistency across all future touchpoints
  • A clear roadmap into the website build, built around patient experience and clarity

Want to build your own success story?

Ready to move from ‘new name’ to trusted business online? We can help you build a clear brand, a website that brings in enquiries, and ongoing marketing support that keeps you growing.

Made by Aesthetic Web • Web design

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