The challenge

Refresh an outdated website into a modern, credible platform that converts

Make complex treatments easy to understand and quicker to book

Compete locally across high-intent services such as anti wrinkle, fillers, laser and skin rejuvenation

Build always-on marketing that increases visibility and enquiries month after month

Turning visibility into booked appointments

Medical Cosmetics is an established aesthetics clinic with a strong reputation in Nottingham. Their website needed to reflect the calibre of the clinic and work harder as a sales tool. We rebuilt the site around clear treatment pathways, prominent calls to action and proof-led content so visitors can move from interest to enquiry in fewer steps.

Alongside the website rebuild, we implemented SEO foundations and locally targeted landing pages to capture condition-led search demand. We then layered in paid campaigns to reach high-intent clients at the moment they search, supported by ongoing Creative Partner updates that keep the website fresh, relevant and conversion focused.

What We Did

Web Design • SEO • Pay Per Click Marketing • Email Marketing • Graphic Design

The Results So Far

+34%

increase in organic sessions over the first 90 days after launch through SEO-led site structure and new content

+27%

growth in booking enquiries from forms and click to call, supported by clearer CTAs and improved journey flow

12+

local landing pages driving targeted traffic for Nottingham based searches and treatment intent

+41%

improvement in paid campaign conversion rate after introducing more focused landing sections and refined messaging

Engagement has increased across key pages, with visitors spending longer on treatment content and taking action more frequently through enquiry and booking routes.

How the project felt from the clinic’s side

“Fantastic company, amazing design work, accurate and quick turnaround. Cannot recommend them enough.”
— Medical Cosmetics

What’s different now

  • A modern, professional website that mirrors in-clinic standards
  • Clear treatment pathways that reduce drop-off and support faster decisions
  • Improved visibility across both organic search and paid search
  • A consistent flow of updates, offers and optimisation through ongoing support

Want to build your own success story?

Ready to move from ‘new name’ to trusted business online? We can help you build a clear brand, a website that brings in enquiries, and ongoing marketing support that keeps you growing.

Made by Aesthetic Web • Web design

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